Swedish fintech firm, Qred, has announced the appointment of Therese Reuterswärd as their new Chief Marketing Officer. This comes after Financial Times declared Qred as the fastest growing fintech company in Sweden. With over 16 years of experience in marketing and a background in product management, Therese is set to lead the marketing team at Qred towards their goal of becoming the leading European small business financing provider.
Building a Strong Marketing Team
Emil Sunvisson, CEO of Qred, expressed confidence in the appointment of Therese Reuterswärd. He cited her extensive experience in marketing and strong track record in leading high performing marketing teams. With Therese’s guidance, Qred aims to build marketing structures that will drive brand recognition and amplify customer value.
A Versatile Professional
Prior to joining Qred, Therese Reuterswärd was the CMO at Mentimeter. She has also held various leadership roles in product management and e-commerce in companies such as Mathem, Arla Foods, and Nestlé Nespresso. With her diverse background, Therese brings a unique perspective and skill set to the Qred team.
Looking to the Future
As Qred continues to grow and expand their services across Europe, the appointment of Therese Reuterswärd is a strategic move towards achieving their long-term goal. With her expertise in marketing and her dedication to helping small businesses, Therese is set to lead the marketing team towards reaching more customers and providing them with the financing they need to succeed.
The appointment of Therese Reuterswärd as Qred’s new Chief Marketing Officer is a significant step for the Swedish fintech firm. With her extensive experience and diverse background, Therese is poised to lead the marketing team towards achieving Qred’s goal of becoming the leading European small business financing provider. This announcement comes as Qred continues to gain recognition for their innovative approach to lending and commitment to supporting small businesses.
David is a technology journalist with a passion for staying on top of the latest trends and developments in the industry. He has a degree in Computer Science and has been working as a journalist for more than 5 years. He joined Survey Paid in 2020 and his byline can be found on articles covering technology advancements, product reviews, and other technology-related news. Based in San Francisco, CA.
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